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	<title>HM2K.com &#187; Marketing</title>
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	<link>http://www.hm2k.com</link>
	<description>The research of an internet entrepreneur and IT consultant</description>
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		<title>Marketing Concepts</title>
		<link>http://www.hm2k.com/posts/marketing-concepts</link>
		<comments>http://www.hm2k.com/posts/marketing-concepts#comments</comments>
		<pubDate>Tue, 04 Mar 2008 13:49:11 +0000</pubDate>
		<dc:creator>hm2k</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[<p>Some people find it difficult to get to grips with marketing concepts, so here&#8217;s some real life examples to get you started.</p>
<p><span id="more-174"></span></p>
<ul>
<li>You see a gorgeous girl at a party. You go up to her and say, &#8220;I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s direct marketing.</li>
<li>You&#8217;re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, &#8220;He&#8217;s fantastic in bed.&#8221; &#8212; That&#8217;s advertising.</li>
<li>You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, &#8220;Hi, I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s telemarketing.</li>
<li>You&#8217;re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, &#8220;By the way, I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s public relations.</li>
<li>You&#8217;re at a party and see a gorgeous girl. She walks up to you and says, &#8220;I hear you&#8217;re fantastic in bed.&#8221; &#8212; That? That&#8217;s brand recognition.</li>
</ul>
<p>Now go get her, tiger!</p>
<p><strong>Update:</strong></p>
<ul>
<li>You&#8217;re at a party and see a gorgeous girl. You talk her into going home with     your friend. &#8212; That&#8217;s a sales rep.</li>
<li>Your friend can&#8217;t satisfy her so he calls you. &#8212; That&#8217;s Technical Support.</li>
<li>You&#8217;re on your way to a party when you realize that there could be gorgeous     women in all the houses you&#8217;re passing. So you climb onto the roof of one     situated in the middle and shout at the top of your voice, &#8220;I&#8217;m fantastic in     bed!&#8221;. &#8212; That&#8217;s Spam.</li>
<li>You hear about women like this but never meet one. &#8212; That&#8217;s false advertising.</li>
</ul>
]]></description>
			<content:encoded><![CDATA[<p>Some people find it difficult to get to grips with marketing concepts, so here&#8217;s some real life examples to get you started.</p>
<p><span id="more-174"></span></p>
<ul>
<li>You see a gorgeous girl at a party. You go up to her and say, &#8220;I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s direct marketing.</li>
<li>You&#8217;re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, &#8220;He&#8217;s fantastic in bed.&#8221; &#8212; That&#8217;s advertising.</li>
<li>You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, &#8220;Hi, I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s telemarketing.</li>
<li>You&#8217;re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, &#8220;By the way, I&#8217;m fantastic in bed.&#8221; &#8212; That&#8217;s public relations.</li>
<li>You&#8217;re at a party and see a gorgeous girl. She walks up to you and says, &#8220;I hear you&#8217;re fantastic in bed.&#8221; &#8212; That? That&#8217;s brand recognition.</li>
</ul>
<p>Now go get her, tiger!</p>
<p><strong>Update:</strong></p>
<ul>
<li>You&#8217;re at a party and see a gorgeous girl. You talk her into going home with     your friend. &#8212; That&#8217;s a sales rep.</li>
<li>Your friend can&#8217;t satisfy her so he calls you. &#8212; That&#8217;s Technical Support.</li>
<li>You&#8217;re on your way to a party when you realize that there could be gorgeous     women in all the houses you&#8217;re passing. So you climb onto the roof of one     situated in the middle and shout at the top of your voice, &#8220;I&#8217;m fantastic in     bed!&#8221;. &#8212; That&#8217;s Spam.</li>
<li>You hear about women like this but never meet one. &#8212; That&#8217;s false advertising.</li>
</ul>
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